We got rules around these here parts

I like rules. I’m just that kind of guy. In another world I could’ve been a cop. Some alternate universe where all the criminals are benign sissies, maybe.

Here on Earth, I have to apply my lawful nature to what I do best - coding web pages. And not just the actual programming, but also in how I run my business. Because let’s face it: If I thought I could do better work for somebody else, I’d just do that instead.

Stay Gold
“Treat others the same as you would expect of them”. It’s a classic (and first on the list) for a reason. We’ve all had bad encounters with clients and vendors and, knock on wood, we’re done with that. I take the time to get to know my clients and get an understanding for how they work. I’m upfront about my pricing and my skills. I meet deadlines. I’m passionate about what I do and put that passion into every job. I’m positive I’d be quite unsuccessful otherwise. I want clients that share my passion for perfect web sites. I wouldn’t have it any other way.
Do It Right
Disloyal to its roots as a programming language, HTML is a very forgiving thing. You do not have to be a professional to get a page to display on someone’s screen - far from it. The consequences of skimping on skill include dismal search engine results, slow page loading times, non-existent accessibility (and the legal troubles that can accompany the issue), inconsistent design across different hardware and software, and a host of other issues. All of my hand-typed code conforms to the latest Web Standards to make sure that your sites get all the behind-the-scenes benefit of valid XHTML and CSS, and it always will. Anything less is a waste of my time and your money.
Be a Sniper
If you aren’t great at something, you’ve got no business charging money for it. I think doing one thing perfectly is far more valuable than doing two things well. Programmers that don’t know their limits can’t deliver on time or on budget. I keep my skill set small so I can focus on delivering the highest quality out there at a fair price. Value is a good thing.
Stay Lean, Stay Mean
This is a one-man show, and it’s going to stay that way. I have folks I can use for back up when a client needs something I can’t provide or when things get a little hectic, but I do personal, detail-oriented work and want to make sure every project is done with a degree of spit and polish that I just won't trust with anyone else. That might make me a little harder to get from time to time, but you’ll know you're always getting the best work you could have.
Your Audience is Everywhere
Successful websites are viewed from all over the place; PC’s, Macs, cell phones, iPhones, printers, assisted devices for sight-impaired viewers, and more. Writing code that works everywhere is a key element that separates good programmers from great ones. What’s the point in spending money on a great website if a chunk of your audience can’t see it the way you intended? Using style sheets, I can make sure your site looks just how you want for everyone without sacrificing good design or accessibility to folks with disabilities.